Let trade buyers place their own fabric-printing orders — WhatsApp and web, straight through to dispatch
How Yukti AI built Aster Print & Hub, a digital fabric-printing firm, a self-serve ordering system: a catalogue web app and a guided WhatsApp ordering flow, with Razorpay payments and Shiprocket shipping wired into the order pipeline, so a trade order runs from enquiry to a created shipment without anyone typing it in.
At Aster Print & Hub, trade buyers were placing fabric-printing orders by messaging a salesperson, who checked the catalogue and price, took payment details, and arranged shipping — every order, by hand. Yukti AI built a system where the buyer orders themselves, from a catalogue web app or a structured WhatsApp flow, pays through a Razorpay link, and the paid order automatically creates a Shiprocket shipment with tracking flowing back. The team is notified by web push and stays in control of catalogue, pricing and access — the automation removes the data entry, not the oversight.
Quick facts
| Client | Aster Print & Hub — a digital fabric-printing firm |
|---|---|
| Industry | Digital textile / fabric printing · B2B |
| Core challenge | Every trade order taken down by a salesperson, then catalogue, price, payment and shipping arranged by hand |
| Solution | Self-serve ordering — catalogue web app + guided WhatsApp flow — connected to payment and shipping |
| Ordering channels | Catalogue web app; structured WhatsApp ordering flow |
| Payments | Razorpay — buyer pays through a link, system notified on success |
| Shipping | Shiprocket — paid order creates a shipment, tracking flows back |
| Team alerts | Web-push notifications for new orders and issues |
| Control | Catalogue, pricing, stock and buyer access all controlled by the business |
| Result | An order runs from placement to a created shipment without manual entry at any step |
In B2B, the salesperson is the order form
A trade buyer — a retailer, a distributor, a reseller — reorders often, and knows exactly what they want. But there is no order form. They message a salesperson: "send me 5 cartons of the usual plus 2 of the new one". The salesperson checks stock, confirms the trade price, notes the delivery address, sends payment details, and once paid, books a courier. Every order. Every buyer.
It works, but it caps the business at how many orders that salesperson can process in a day, it fails outside working hours, and it produces a stack of WhatsApp threads instead of clean order records. A buyer who wants to reorder at 11pm has to wait until morning.
The goal is not to remove the salesperson from the relationship — it is to remove them from the data entry. Let the buyer place a complete, correct, paid order themselves, and let the team spend their time on the buyers who need attention.
How an order gets placed
Before
- Buyer messages a salesperson to order
- Salesperson checks stock and trade price by hand
- Payment details sent and chased manually
- Courier booked separately after payment
- No order form — a WhatsApp thread instead
- Nothing happens outside working hours
After
- Buyer orders from a catalogue web app or a WhatsApp flow
- Stock and their trade price shown automatically
- Razorpay payment link, notified on success
- Paid order creates a Shiprocket shipment automatically
- A clean order record, tracking shared back
- Orders can be placed any hour
Why a custom build, not a catalogue app or a retail store
A WhatsApp catalogue shows products but every order still needs a person. A retail e-commerce platform assumes one public price, no minimum quantities, no buyer-specific catalogues, no credit terms — the things that define B2B. And neither connects the ordering channel straight through to payment confirmation and courier booking. A custom build was the only way to get self-serve ordering that actually fits trade.
| What a B2B seller needs | WhatsApp catalogue | Retail store platform | The system we built |
|---|---|---|---|
| Buyer-specific catalogue & trade price | No | Not without heavy work | Yes — per buyer account |
| Self-serve order without a salesperson | No — person confirms each | Yes | Yes — web app or WhatsApp flow |
| Order → payment → shipment, connected | Manual | Partly | End to end — Razorpay + Shiprocket |
| Structured WhatsApp ordering | Free chat | No | Guided flow, complete orders |
| Team stays in control of catalogue & stock | Yes | Yes | Yes — with web-push alerts |
What runs without anyone keying it in
Order → dispatch, hands-free
Reorder nudge (AI layer)
From a buyer's selection to a booked shipment
The components
The catalogue web app
A customer-facing catalogue where a logged-in trade buyer sees the products available to them, at their price, with current stock — and can build an order and check out. Benefit: a buyer who prefers a screen to a chat can self-serve completely.
The WhatsApp ordering flow
A structured flow — not an open chat — that guides a buyer through selecting products and quantities, confirms the order, and issues a payment link. Because it is structured, the order is complete and correct by the time anyone on the team sees it. Benefit: the buyers who live in WhatsApp order in WhatsApp, without a salesperson transcribing it.
Razorpay payment integration
The buyer pays through a Razorpay link. The system is notified on successful payment and only then treats the order as confirmed. Benefit: no order ships unpaid, and no one chases payment screenshots.
Shiprocket shipping integration
A paid order automatically creates a shipment in Shiprocket, and tracking information flows back to the buyer. Benefit: the courier step, which used to be a separate manual task, happens as a consequence of payment.
Team notifications & control
Web-push notifications alert the team to new orders and anything that needs attention. The catalogue, pricing tiers, stock and which buyers can access what are all managed by the business. Benefit: the team sees everything and controls everything — they just don't type the orders.
Where AI extends a B2B ordering system
The core build is automation — the ordering, payment and shipping chain runs itself. An AI layer, on the same order and buyer data, adds:
- Reorder prompts — a buyer's usual order is due based on their cadence; nudge them on WhatsApp with a one-tap reorder.
- Conversational ordering — "the usual plus 2 of the new one" understood and turned into a structured order for confirmation.
- Buyer insight — who is ordering less than they used to, which products are growing, which buyers are worth a call.
- Plain-language questions — "which buyers haven't ordered this month", "what's our average order value by buyer type".
How it was built
Model the catalogue & buyers
Products, trade pricing tiers, stock, and buyer accounts with the right access — the B2B specifics a retail store doesn't have.
Build the ordering channels
The catalogue web app and the structured WhatsApp ordering flow, both producing the same clean order.
Wire payment
Razorpay integrated — payment link out, success notification in, order confirmed only on payment.
Wire shipping
Shiprocket integrated — paid order creates a shipment, tracking returns to the buyer.
Notifications & go-live
Web-push alerts for the team, and the whole chain tested end to end before handover.
Technology
- Catalogue web app — a customer-facing ordering interface, mobile-first.
- WhatsApp Business API — the structured ordering flow.
- Razorpay — payment links and success webhooks.
- Shiprocket — shipment creation and tracking.
- Web Push — team notifications for new orders and issues.
- Supabase — catalogue, buyers, orders and pricing.
The business owns all catalogue, buyer and order data. Payment and shipping run on the business's own Razorpay and Shiprocket accounts.
If your buyers reorder often, this is buildable for you
A catalogue web app, a WhatsApp ordering flow, and payment and shipping integration — connected end to end — fits:
- Distributors and wholesalers with a regular reseller base
- Manufacturers selling to trade with tiered pricing
- D2C brands with a reseller or stockist channel
- Any business where the same buyers reorder and a salesperson keys it in
Start with a free workflow audit. See Custom Web Apps, WhatsApp Automation or AI Business Management System.
Questions trade businesses ask
Explore more
Custom Web Apps
Customer-facing ordering tools, portals and catalogues built to your workflow.
WhatsApp Automation
Structured WhatsApp flows for ordering, reminders and updates.
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Case study: Shinelabb
A shareable, live-priced catalogue with a buy-now flow for a wholesaler.
Workflow Automation
Connect ordering, payment, shipping and your systems so the sequence runs itself.
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Every Yukti AI build — jewellery, manufacturing, trading and services.
Summary
Yukti AI built a self-serve B2B ordering system for Aster Print & Hub, a digital fabric-printing firm whose trade buyers previously placed every order by messaging a salesperson. The system gives buyers two ways to order themselves — a catalogue web app showing their products, trade price and stock, and a structured WhatsApp ordering flow — both producing the same clean order record. Razorpay is integrated for payment (link out, success notification in, order confirmed only on payment) and Shiprocket for shipping (a paid order automatically creates a shipment with tracking flowing back to the buyer). Web-push notifications alert the team, and the business retains full control of catalogue, pricing, stock and buyer access. The result is an order that runs from placement through payment to a booked shipment with no manual data entry at any step. Built on a custom catalogue web app, the WhatsApp Business API, Razorpay, Shiprocket, Web Push and Supabase. Yukti AI builds comparable ordering systems for distributors, wholesalers and manufacturers selling to trade across India.